Melissa Medley, CME
Prior to joining VisionFirst, Melissa worked four years with Enterprise Florida (EFI), the state’s primary economic development entity as chief marketing officer and an active member of the executive leadership team. Not only did she lead EFI’s marketing and communications divisions, she was effective in guiding collaboration across Enterprise Florida divisions and external stakeholders to support successful business development and international trade efforts. In 2014, that work led to the most productive year in EFI’s 18 year history. Melissa also headed the successful creation and funding of Team Florida, a unique partnership of private sector investors and economic development leaders cooperating to promote Florida as a business location. Under her leadership, Team Florida in its first 24 months raised $2.5 million in private funding and recently secured public funding totaling $10 million; $8.5 million of which is recurring.
Prior to her work in Florida, Melissa served as chief marketing officer for the Mississippi Development Authority (MDA) where she established and led the state’s economic development marketing and communications strategy. She also served as the liaison to the Governor Haley Barbour’s office for all economic development public relations activities and events. Mississippi faced several economic challenges during her tenure such as Hurricane Katrina and the BP oil spill disaster. It was Melissa’s focus that kept MDA on message generating positive business news linked to economic development as well as ongoing marketing activities to promote the state to business decision makers.
Melissa has been involved in strategic marketing and economic development for close to three decades. As an entrepreneur, she ran her own firm with locations in Hattiesburg, MS and Nashville, TN developing strategic initiatives for a global client base. She is a certified in marketing management by the Accreditation Institute of Sales and Marketing Executives International, Inc., an organization in which she has served as past international chair. Melissa is a graduate of the University of Southern Mississippi.