“I love how our team approaches each client from a unique perspective. We bring together our various backgrounds and expertise to help our clients achieve success by working together passionately and with purpose.”
Nancy brings nearly two decades of executive-level marketing, communications, government relations and economic development expertise to VisionFirst. She previously served as the National Director of Communications for the Foundation for Excellence in Education (ExcelinEd), a leader in designing policy and implementation strategies to improve our nation’s educational attainment and workforce competencies.
Nancy worked alongside VisionFirst’s principals when she served as Vice President of Strategic Alignment & Communications at Enterprise Florida (EFI). In that position, she developed strategies to adhere to Florida’s strict public records laws while at the same time balancing necessary client confidentiality. Nancy expanded the use of proactive communications, strategic outreach and social media to improve media coverage and website engagement.
Nancy has served in leadership roles at several state agencies in Florida including the Department of Economic Opportunity, Department of Health and the Department of Environmental Protection (DEP). While at DEP, she led issue management campaigns for high profile environmental events.
VisionFirst’s clients have come to rely on Nancy’s marketing and communications background and capabilities. She recently led the development of a multi-media marketing campaign for Triumph Gulf Coast, a $1.5 billion economic development fund to expand Northwest Florida’s economy. The strategy included message and asset development to reach target audiences.
Nancy’s efforts have also focused on workforce and education initiatives that grow talent pipelines, improve competitiveness and assist underserved populations. Currently, Nancy is leading the development and implementation of the Tennessee Valley Authority’s new Workforce Invest grant program. She is a certified JobsEQ user, combining her education outreach expertise with data analytics to assist communities in explaining and implementing education and workforce initiatives.
Areas of Expertise
- 20 Years of Executive Level Communications Leadership, Strategy Development & Demographic Research
- Government Accountability & Transparency
- Strategic Communications
- Workforce & Demographic Research & Strategy
- Educational Choice Policy
- Regional Planning