Lake Economic Area Development Partnership

SITUATION: Economic development organizations often face challenges in marketing the community, and often the website is the first impression to a site selector or business decision maker. LEAD, a newly created economic development organization for Lake County, Florida, enlisted VisionFirst to develop content for their website that ensures their messaging resonates through content that is informative, relevant and motivating to inspire action.

SOLUTION: VisionFirst developed strategic messaging that leverages the county’s assets to shape opinion and motivate behavior. The messaging platforms allow for asset development while also providing a suite of messaging for the organization to use in multiple marketing and communications products and efforts.

SUCCESS: VisionFirst developed web content that promotes Lake County’s assets and advantages for targeted industry sectors. By utilizing proven marketing and communications strategies in tandem with business recruitment and retention initiatives, VisionFirst created website content that better positions the region for greater long-term success.