The FloridaWest Economic Development Alliance created Project FOIL as a master-planned development that could be marketed to heavy industry and manufacturing. The campus, located in Escambia County, just north of Pensacola offers multi-modal transportation capability as well as a number of other features that are coveted by large industrial projects. VisionFirst Advisors was selected to be a part of the planning team specifically to redefine and brand the development for promotion to key audiences in targeted industry sectors.
Through the process, VisionFirst developed and implemented an aggressive marketing and communications plan, namely branding the site as “The Bluffs, Northwest Florida’s Industrial Campus” along with graphic identification of each of the sub-sites, the development of a website along with a comprehensive digital brochure, as well as a communications program directed at building support among internal audiences.
In addition, VisionFirst worked with FloridaWest to better define countywide and regionally the assets and benefits most significant to targeted industries and developing tools and programs to reach decision makers regarding job growth and investment in the area.